Keep It Simple Stupid.
No one is dumb, just keep your core idea simple and easy to understand.
It’s similar to starting a business. When someone is interested in finding out about your business (especially if they may loan you money or invest in your business), the first thing they go for is the financials. Everything else is fluff. If the numbers make sense, then they will read the fluff (i.e. the rest of your business plan).
Far From Idle
Come. Find out why.